Every platform reports well on itself. Perimeter matches spend against the sales that actually happened in your ERP or e-commerce, and tells new customers apart from those who already bought from you.
Perimeter joins each platform’s spend with the orders in your ERP or e-commerce, applying your attribution window and your definition of a new customer.
select channel, sum(spend)/count(distinct new_customer)
from ad_spend join orders using (date, channel)
where first_purchase = true
group by 1Every campaign is tracked beyond the first purchase. Perimeter builds the cohort and tells you what the customer each peso brought in is really worth.
Define once what you want to see. Perimeter builds the report with live data, writes up what changed and why, and drops it in the team’s channel.
Each one is answered in the conversation, with its chart and the SQL behind it. When the number matters, anyone can audit where it came from.
The same report that takes half a morning of copy-and-paste today, running on its own.
Pulls search, social and display spend as each platform reports it.
Joins spend with actual orders using your attribution window.
If a platform hasn’t reported yet, it says so instead of publishing a partial total.
The team gets the summary with the chart, the variance and the SQL one click away.
No exporting spreadsheets or pasting data by hand. Every connection is read-only and can be revoked in one click.
Google Ads
Meta Ads
Shopify
VTEX
Google Sheets
BigQuery
Stripe
Slack
The forecast corrects itself when the month shifts.
See the use caseThe month-end close explained line by line, before it hits Excel.
See the use caseStockouts caught before the store reports them.
See the use caseWhat to restock, what to clear out, and when.
See the use caseTell us what you want to answer and we’ll show you Perimeter on your own sources.
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